A very sweet ad for Very
A little girl's low-key chat with her Hulk is captured in this naturalistic and warm spot, the first for the brand from Grey London.
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Credits
powered by
- Agency Grey/London
- Production Company Independent Films/London
- Director Gary Freedman
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Credits
powered by
- Agency Grey/London
- Production Company Independent Films/London
- Director Gary Freedman
- Editing The Assembly Rooms
- Post Production MPC/London
- Sound Design 750mph
- Producer Sara Cummins
- Producer Jani Guest
- DP Barry Ackroyd
- Production Designer Jacqueline Abrahams
- Editor Adam Spivey
- Edit Producer Daniel Breheny
- Colourist Matthieu Toullet
- Post Producer Philip Whalley
- Sound Engineer Sam Ashwell
- Audio Post Producer Mary-Ann D'Cruz
- Copywriter Emma Thomas
- Creative Ryan Delaney
- Creative Angela Harding
- Creative Terry O'Neill
- Creative Chairman Javier Campopiano
- Creative Director Matthew Moreland
- Creative Director Chris Clarke
- Producer Maxine Hose
Credits
powered by
- Agency Grey/London
- Production Company Independent Films/London
- Director Gary Freedman
- Editing The Assembly Rooms
- Post Production MPC/London
- Sound Design 750mph
- Producer Sara Cummins
- Producer Jani Guest
- DP Barry Ackroyd
- Production Designer Jacqueline Abrahams
- Editor Adam Spivey
- Edit Producer Daniel Breheny
- Colourist Matthieu Toullet
- Post Producer Philip Whalley
- Sound Engineer Sam Ashwell
- Audio Post Producer Mary-Ann D'Cruz
- Copywriter Emma Thomas
- Creative Ryan Delaney
- Creative Angela Harding
- Creative Terry O'Neill
- Creative Chairman Javier Campopiano
- Creative Director Matthew Moreland
- Creative Director Chris Clarke
- Producer Maxine Hose
Eschewing the bold and brash messaging of old, Grey London's first spot for retailer Very is a charming, low-key affair.
Following a young girl as she chats about Autumn to her plastic pal - a well-loved Hulk figure - the spot's naturalistic shooting style and direction from Gary Freedman through Independent Films make for an engaging and likeable watch.
“Life is This Very Moment is here to remind us all that life happens now, and no moment is too small," comments Raquel Chicourel, Chief Strategy Officer at Grey London. "This platform feels very much in tune with a lot of what we are all collectively experiencing today. We can’t wait to see this beautiful platform flying high, with bigger work to come soon.”
