A nook for your nugs

You know what it's like; you're out for a fun ramble through urban environments with your hip friends and life couldn't be better... except your nuggets are getting cold!

If you're familiar with this problem (and let's face it, who isn't?!) then help is at hand with LikeMeat's game-changing Nugget Pocket - the first insulated nugget-holding vest for nugging on the go.

In a cheeky, borderline surreal manner, this latest invention is actually the brainchild of 72andSunny Amsterdam to promote plant-based snack-makers LikeMeat's Chick'n Nuggets, who have created a suitably po-faced fashion commercial, shot by HECHO's Arthur Couvat, to showcase the item's style and functionality.

However, the gag isn't just the for ad, as the vest is a real item, handmade in Amsterdam by Leemans & Wickers, with materials locally sourced, using organic cotton Gabardine and sustainable fabrics.

Now we just need some doughnut pants and we'll be sorted.