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McDonald's – The Gift

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This 60-second spot, created by Leo Burnett London and directed by ThirtyTwo via Pulse Films, follows the journey of a young boy who receives his first car from his parents on his birthday. 

The spot opens with the boy being given a gift by his mum giving - the keys to her old car - which, from his reaction, you can tell is not quite the car of his dreams. As he drives away some friends spot him and laugh as he drives past, embarrassed. Soon, though, the feeling that comes with the freedom of your first car, along with a little bit of spare change and a trip to the Drive-Thru to get some fries, helps to lift his spirits.

“We hope this campaign shows that it’s always the thought that counts, especially in times like these," said Chaka Sobhani, Leo Burnett’s CCO. "And that McDonald’s hopefully makes that easier because of the great value they offer and give to their customers. ThirtyTwo have directed a beautiful film, using a classic Maccers moment of going through a Drive-Thru in your first car.”

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