A 'blackcurrant artist' pursues perfection in Ribena ad

Ribena – Blackcurrant Artistry

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Agency J. Walter Thompson/London
Production Company Biscuit Filmworks/UK
Director Big Red Button
Editor (Offline) Work Editorial/London
Post Producer Electric Theatre Collective
Creative Director Jason Berry
Creative Rob Bovington
Producer Sonny Botero

Copywriter Stephen Webley
Managing Director Rupert Reynolds-MacLean
Executive Producer Hanna Bayatti
Head of Production Cathy Green
Producer Simon Eakhurst
Production Manager Marketa Husecka
DP Denzil Armour-Brown
Production Designer Ernesto Molina y Vedia

Editor Saam Hodivala

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In this tongue-in-cheek campaign for Ribena, JWT London introduces us to two of the company's more esoteric employees.

It's safe to say that self-anointed 'blackcurrant artist' Andrew Berry and 'fruitologist' James Bloom take their ~~jobs~~ vocations very seriously indeed.

Shot in a mockumentary style by Biscuit Filmworks' Big Red Button, Blackcurrant Artistry showcases Ribena's classic heritage through Berry's dedication to his 'canvas' (the field) and the blackcurrants he 'paints' with, while Frusion [below], promoting a new line of fruit-flavoured drinks, sees the two experts go head to head to create the perfect blend.