Apple: The Bucket

Last Chinese New Year, Apple celebrated precious family reunion moments through the touching film Three Minutes, shot entirely on iPhone X. 

This year, Apple’s Chinese New Year film was directed by award-winning Chinese director, Jia Zhahngke and, again, was filmed exclusively on the new iPhone XS. The Bucket, which will launches across broadcast and digital/social today [Friday Jan 25], tells the story of a young man’s journey traveling back to the big city from a small village with a heavy bucket given to him by his mother after the holiday.

Underscoring how modern China’s rapid development has created vast differences across generations and regions, the film brings to life how these differences become more significant when families get together during the holiday and plays on the well-known Chinese New Year tradition of children bringing a “taste of home” back to the city.

There are two additional film, below, in which director Zhahngke describes working with the iPhone for specific shot types.