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Kohler – Kohler: Mirror, Mirror

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Kohler's new voice-controlled mirror helps turns the villainous queen from Snow White into the best version of herself in this tongue-in-cheek spot.

Riffing on the idea of 'Mirror, mirror', the ad, helmed by RSA FilmsRobert Stromberg (director of Maleficent), sees the smart mirror turns the lights on to make-up mode, start the queen's music playlist, inform her of the nail salon’s hours, add items to her shopping list and even turn on her shower. What is this dark magic?


 

 

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