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AT&T – The Shot

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  • Group Executive Creative Director Matt MacDonald
  • Chief Creative Officer Worldwide David Lubars
  • Group Executive Creative Director
  • Chief Creative Officer New York Greg Hahn
  • Group Executive Producer
  • Group Executive Producer Julie Collins
  • Chief Creative Officer New York
  • Chief Creative Officer Worldwide
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Cast your mind back to the summer, and BBDO NY's brilliant campaign for AT&T, More For Your Thing, which merged genres in completely unexpected ways - rom-com and horror; and suspense and musical. 

Now AT&T is back with its newest installment, Shot, which blends sports and sci-fi in the tale of a triumphant basketball player who turns out to be hiding something less human under the skin.

The spot was directed by Steve Rogers through Biscuit Filmworks.

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