Apple: Share Your Gifts

Apple eschews product placement for a powerful message about the power of creativity in this gorgeously animated, Pixar-esque film.

The nigh-on three-minute ad follows the story of Sofia, a young baker who spends her free time beavering away on her Macbook on a secret project, while hiding her creative talents under a bushel. One day, fate intervenes and inadvertently shares her work with the world - and the reaction is heartwarming.

Created by TBWAMedia Arts Lab and animation studio Buck Productions, the ad features an original song by 16-year-old singer and songwriter Billie Eilish, called Come Out and Play.  

Take a look at how the film came together in the making-of video, below.