Apple: Share Your Gifts
Gorgeous Pixar-esque animation encourages creators not to hide their light under a bushel.
Credits
powered by
- Animation Buck Productions
Apple eschews product placement for a powerful message about the power of creativity in this gorgeously animated, Pixar-esque film.
The nigh-on three-minute ad follows the story of Sofia, a young baker who spends her free time beavering away on her Macbook on a secret project, while hiding her creative talents under a bushel. One day, fate intervenes and inadvertently shares her work with the world - and the reaction is heartwarming.
Created by TBWAMedia Arts Lab and animation studio Buck Productions, the ad features an original song by 16-year-old singer and songwriter Billie Eilish, called Come Out and Play.
Take a look at how the film came together in the making-of video, below.
Connections
powered by
- Agency TBWAMedia Arts Lab
- Animation Buck Productions
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