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Canal+ – Canal+: The Idea

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Unicorns, talking bears and geriatric Spitfire pilots... CANAL+ and its longterm agency BETC Paris never disappoint when it comes to fantastical campaigns on a cinematic scale. 

To launch the new CANAL+ CREATES channel, and promote the fourth season of spy drama The Bureau, they've taken a trip into the brain of a CANAL+ screenwriter... who's either been microdosing on LSD or has an extremely fertile imagination. Either way, the resulting 90-second spot, helmed by Ivan Grbovic through Wanda Paris, is simply spectacular.

Look out for a Q&A with BETC's ECD Stephane Xiberras and director Ivan Grbovic later today.  

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