Rimowa: Never Stand Still
Anomaly Berlin use five directors to create stories of meaningful journeys.
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Credits
powered by
- Agency Anomaly
- Production Company Iconoclast Germany
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Credits
powered by
- Agency Anomaly
- Production Company Iconoclast Germany
- Location Service LuckyMe
- Post Production NHB Post Production
- Editor Chris Zimmermann
- Editor Jacob Ipsen
- Editor Leila Sarraf
- Editor Michael Weicker
- Editor Will Town
- Director of Photography Stuart Winecoff
- Director of Photography Rina Yang
- Director of Photography Kristof Brandl
- Director of Photography Nicolas Karakatsanis
- Director of Photography Paul Ozgur
- Art Director Jan Volpp
- Art Director Mayara Schmidt
- Copywriter Nicole Rodriguez Woods
- Executive Creative Director Frank Hahn
- Executive Producer Stefan Bader
- Visual FX Tobias Horvath
- Director I AM HERE
- Director Dexter Navy
- Director Jared Knecht
- Director Jonas Lindstroem
- Director Karim Huu Do
- Producer Agostino de Martino
- Creative Director Sebastian Lyman
- Creative Director Nikolaus Ronacher
- Creative Director Paulo Martins
- VFX Supervisor Nhat Quang Tran
- Colourist Julien von Schultzendorff
- Sound Designer Wenke Kleine-Benne
- Music Jacques Greene
Credits
powered by
- Agency Anomaly
- Production Company Iconoclast Germany
- Location Service LuckyMe
- Post Production NHB Post Production
- Editor Chris Zimmermann
- Editor Jacob Ipsen
- Editor Leila Sarraf
- Editor Michael Weicker
- Editor Will Town
- Director of Photography Stuart Winecoff
- Director of Photography Rina Yang
- Director of Photography Kristof Brandl
- Director of Photography Nicolas Karakatsanis
- Director of Photography Paul Ozgur
- Art Director Jan Volpp
- Art Director Mayara Schmidt
- Copywriter Nicole Rodriguez Woods
- Executive Creative Director Frank Hahn
- Executive Producer Stefan Bader
- Visual FX Tobias Horvath
- Director I AM HERE
- Director Dexter Navy
- Director Jared Knecht
- Director Jonas Lindstroem
- Director Karim Huu Do
- Producer Agostino de Martino
- Creative Director Sebastian Lyman
- Creative Director Nikolaus Ronacher
- Creative Director Paulo Martins
- VFX Supervisor Nhat Quang Tran
- Colourist Julien von Schultzendorff
- Sound Designer Wenke Kleine-Benne
- Music Jacques Greene
Anomaly and the creative team of luggage brand Rimowa collaborate on a slick campaign using five directors to bring to life the travel tales of five high-achievers. The films were produced by BWGTBLD Berlin and Iconoclast Germany.
Of course it can be stylish and fancy but on the whole there's something rather sturdy and utilitarian about luggage. Even the word sounds dull. Yet, this campaign, which celebrates Rimowa's 120th anniversary, cunningly bestows glamour on the product by accentuating the romance of travel itself. Via a quintet of beautifully produced films, five brand ambassadors convey what travel means to them and convey the message “mastery is a never-ending journey." Hmmm. Quite so. Basically they didn't get where they are today by staying still.
A collected anthem film (above) edits together the films, each of which is helmed by a different director and features a high-profile, long-time Rimowa owner – athlete Roger Federer; Louis Vuitton artistic director Virgil Abloh; model/activist, Adwoa Aboah; chef/restaurateur, Nobu Matsuhisa; and Dior jewellery designer and AMBUSH founder, Yoon.
Connections
powered by
- Agency Anomaly
- Location Service LuckyMe
- Post Production NHB Post Production
- Production Iconoclast Germany
- Production BWGTBD
- Creative Director Nikolaus Ronacher
- Creative Director Paulo Martins
- Director Karim Huu Do
- Director Dexter Navy
- Director Jared Knecht
- Director I AM HERE
- Director Jonas Lindstroem
- Director of Photography Kristof Brandl
- Director of Photography Nicolas Karakatsanis
- Editor Leila Sarraf
- Executive Creative Director Frank Hahn
- VFX Supervisor Nhat Quang Tran
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