RNIB: Escalator; Carrot; Biscuit

Royal National Institute of the Blind – RNIB: Escalator; Carrot; Biscuit

Credits

Agency The&Partnership London/UK
Production Company Biscuit Filmworks UK

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Credits

Agency The&Partnership London/UK
Production Company Biscuit Filmworks UK
Grade The Mill London
Editing Company The Playroom
Sound Design Wave Studios
Post Production The Mill London
Editor Nick Allix
Director of Photography Ilka & Franz

Art Director Marc Donaldson
Designer Marc Donaldson
Designer Stathi Kougianos
Designer Loty Ray
Agency Producer Charles Crisp
Agency Producer Hannah Greene
Executive Creative Director Yan Elliott
Creative Jane Reader

Creative Jo Griffin
Creative Helen Rogerson
Creative Artem Bjork
Photographer Ilka & Franz
Director Big Red Button
Creative Director Angus Vine
Colourist James Bamford
Sound Designer Tom Heddy

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This year the Royal National Institute for Blind People [RNIB] celebrates its 150^th anniversary and The&Partnership London has developed a new brand positioning and advertising campaign for the charity. The new campaign, See the Person, Not the Sight Loss, is a clever and funny approach which focuses on empowering people with sight loss, connecting communities and, ultimately, changing society.

The TV spots [Escalator, above; Carrott, below; Biscuit, bottom], which are directed by Biscuit's Big Red Button and cast with partially sighted actors, challenge mainstream misconceptions that people with sight loss face every day.

shots members can get insight about the campaign from The&Partnership's ECD, Yan Elliott, and see examples of the new visual identity and print executions, by clicking here.