G-Star: Uniform of the Free
Amsterdam shop HERC creates an ode to freedom shot by music video supremo Dexter Navy.
Credits
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- Production Company Division Paris
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Credits
powered by
- Production Company Division Paris
- Sound Design Wave Studios
- Post Production Mathematic
- Music Pitch & Sync
- Director of Photography Khalid Mohtaseb
- Managing Director Niels Heimens
- Director Dexter Navy
- Creative Director Emilio de Haan
- Creative Director Rogier de Bruin
- Music The Blaze
Credits
powered by
- Production Company Division Paris
- Sound Design Wave Studios
- Post Production Mathematic
- Music Pitch & Sync
- Director of Photography Khalid Mohtaseb
- Managing Director Niels Heimens
- Director Dexter Navy
- Creative Director Emilio de Haan
- Creative Director Rogier de Bruin
- Music The Blaze
Promo director Dexter Navy - best known for his music videos for A$AP Rocky and Kanye West - helms an ode to freedom, captured through the lens of street culture, for G-Star's new denim collection.
The global campaign, created by new Amsterdam shop HERC and produced by Division Paris, features footage of real people - from urban cowboys to hip-hop ballerinas, female dirt bikers to urban climbers - shot on 16mm film. The grainy visuals are overlaid with a piece of poetry by Chicago-based spoken word artist, Rapsody, set to an unreleased track by electronic duo The Blaze.
Connections
powered by
- Agency HERC Amsterdam
- Music Pitch & Sync
- Post Production Mathematic
- Production Division Paris
- Sound Design Wave Studios
- Creative Director Rogier de Bruin
- Creative Director Emilio de Haan
- Director Dexter Navy
- Music The Blaze
Unlock this information and more with a Source membership.
