Sam Fender: Dead Boys

Park Pictures' Vincent Haycock, best known for his music videos for Florence & The Machine, helms this promo highlighting the troubling rise of young male suicides.

The poignant video for Dead Boys, a forthcoming track from Tyneside singer-songwriter Sam Fender, also features choreography by another frequent F&TM collaborator, Holly Blakey. “The video means a lot to both of us: I'm incredibly proud of the call to action Sam put forth and entrusted with me," says Haycock. "Our theme was toxic masculinity and fragile masculinity, and how this can affect young men. I wanted to maintain focus and yet slightly abstract the visuals so that it becomes more about the pressure people are feeling and the possible hopeful outcome that love could bring to these situations."