FCA: Bob
Don't let a scammer enjoy your retirement, warns M&C Saatchi in this devastating spot for the Financial Conduct Authority’s ScamSmart scheme.
Credits
powered by
- Agency M&C Saatchi London
- Production Company SKUNK London
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Credits
powered by
- Agency M&C Saatchi London
- Production Company SKUNK London
- Visual Effects Electric Theatre Collective
- Sound Design 750mph
- Editing Company The Assembly Rooms
- Editor Nik Hindson
- Director of Photography Ian Murray
- Agency Producer Estella Alvares
- Agency Producer Mary Fostiropoulos
- Executive Creative Director Justin Tindall
- Executive Producer Kate Taylor
- Creative Darren Keff
- Creative Phillip Meyler
- Director Amanda Blue
- Producer Toby Courlander
- Creative Director Wayne Robinson
- Creative Director Matt Collier
- Colourist Luke Morrison
- Sound Designer Sam Robson
- Deputy Executive Creative Director Matt Lee
Credits
powered by
- Agency M&C Saatchi London
- Production Company SKUNK London
- Visual Effects Electric Theatre Collective
- Sound Design 750mph
- Editing Company The Assembly Rooms
- Editor Nik Hindson
- Director of Photography Ian Murray
- Agency Producer Estella Alvares
- Agency Producer Mary Fostiropoulos
- Executive Creative Director Justin Tindall
- Executive Producer Kate Taylor
- Creative Darren Keff
- Creative Phillip Meyler
- Director Amanda Blue
- Producer Toby Courlander
- Creative Director Wayne Robinson
- Creative Director Matt Collier
- Colourist Luke Morrison
- Sound Designer Sam Robson
- Deputy Executive Creative Director Matt Lee
Don't let a scammer enjoy your retirement, warns M&C Saatchi London in this devastating spot for the Financial Conduct Authority’s ScamSmart scheme.
The 60-second ad, helmed by SKUNK London's Amanda Blue, is shot in a documentary style and cuts between scenes of a devil-may-care jet-skier whooping it up on the waves and everyman Bob, a father and grandfather, talking about his devastating experience of being conned out of his life savings.
“Retirement is something that we spend our entire career saving for," explains M&C Saatchi's ECD, Justin Tindall. "The thought of 40 years’ worth of investment being stolen from you by a scammer is a sickening one. This campaign aims to make that feeling all the more unpalatable by dramatising the scammer heartlessly enjoying the proceeds of his victim’s hard-earned pension.”
The film, which launches on TV today, will also run online and in cinemas.
Connections
powered by
- Agency M&C Saatchi London
- Editing Company The Assembly Rooms
- Production SKUNK London
- Sound Design 750mph
- Visual Effects Electric Theatre Collective
- Colourist Luke Morrison
- Creative Darren Keff
- Creative Phillip Meyler
- Creative Director Wayne Robinson
- Creative Director Matt Collier
- Deputy Executive Creative Director Matt Lee
- Director Amanda Blue
- Director of Photography Ian Murray
- Editor Nik Hindson
- Executive Creative Director Justin Tindall
- Executive Producer Kate Taylor
- Producer Toby Courlander
- Sound Designer Sam Robson
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