Trojan: It's a Big Sexy World

Trojan – Trojan: It's a Big Sexy World

Credits

Production Company PRETTYBIRD

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Credits

Production Company PRETTYBIRD
Visual Effects The Mill New York
Editing Company Arcade Edit NY
Music New Math
Editor Kyle Brown
Director of Photography Andrew Wheeler
Copywriter Madeleine Trebenski
Agency Producer Kim Cross

Executive Creative Director Justine Armour
Executive Producer Ali Brown
Head of Production Lora Schulson
Director Eric Wareheim
Producer Dennis Beier
Creative Director Nick Kaplan
Post Producer Bethaney Phillips
Colourist Fergus McCall

Senior Writer
Senior Post Producer
Senior Post Producer Freya Hewett

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"It’s a big sexy world of sex out there, people having intercourse everywhere" goes the refrain in the launch spot for Trojan's new campaign. So what you need, reckons the condom brand, is a nookie guru to help you navigate the choppy waters of carnality.

Step forward Trojan Man, a curly-topped sexpert who dispenses sensual advice along with protection to suit every situation in a string of witty spots from 72andSunny New York. Whether he's advocating emotional (not physical) vulnerability from a hot tub, singing the praises of Trojan's ultra-thin condom in a see-through robe, or suggestively slathering two types of peanut butter onto a comically long baguette, he's clearly an essential guide for these sexy times.

All four ads were directed by Eric Wareheim.

The Sea of Emotional Vulnerability