IKEA: Me and We
To coincide with the release of its 2019 catalogue, flatpack furniture purveyors IKEA have released this entertaining spot extolling the joys of 'me' and 'we' time - and reminding us that there's room for both.
Credits
powered by
- Agency Acne Advertising/Sweden
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Credits
powered by
- Agency Acne Advertising/Sweden
- Executive Creative Director
- Creative Isaac Bonnier
- Creative Joel Lindblad
- Director Tompa & Rondo
- Creative Director Morten Kjaer
- Senior Creative
- Senior Creative
- Senior Creative
Credits
powered by
- Agency Acne Advertising/Sweden
- Executive Creative Director
- Creative Isaac Bonnier
- Creative Joel Lindblad
- Director Tompa & Rondo
- Creative Director Morten Kjaer
- Senior Creative
- Senior Creative
- Senior Creative
To coincide with the release of its 2019 catalogue, flatpack furniture purveyors IKEA have released this clever spot extolling the joys of solo and group time - and reminding us there's room for both.
Created by ACNE Advertising and IKEA's in-house creative team and shot by ACNE Production's Tompa & Rondo, the ad sees characters singing along to Verdi's opera classic, Le Donna e Mobile from Rigoletto, but substituting the lyrics for "me" or "we" depending on the context.
Connections
powered by
- Agency Acne Advertising
- Agency Ikea Creative Hub
- Creative Director Morten Kjaer
- Executive Creative Director Johan Bello
- Senior Creative Fredrik Edling
- Senior Creative Tiago Pinho
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