Ad Council / Brady Center to Prevent Gun Violence: End Family Fire

The Ad Council and the Brady Center to Prevent Gun Violence have released a hard-hitting campaign aiming to educate the public about 'family fire' - shootings resulting from improperly stored or misused guns found in the home.

Created by Droga5 New York, the integrated campaign centres around a two-minute film about a father and his young son, whose initially innocent conversation turns dark as the little boy reveals he knows where his dad hides the gun and asks probing questions about how and when he should use it. In a chilling twist, we're left wondering whether tragedy is just around the corner - or if it has already struck.