)
Credits
powered by
- Agency BBDO New York
- Production Company Somesuch
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO New York
- Production Company Somesuch
- Editing Company Cosmo Street | Trim Editorial
- Post Production Framestore London
- Sound Design Barking Owl Sound
- Visual Effects Kevin
- Editor Tom Lindsay
- Director of Photography Tom Townend
- Executive Creative Director Matt MacDonald
- Executive Creative Director David Cuccinello
- Executive Creative Director David Povill
- Executive Producer Jessica Coccaro
- Executive Producer Julie Collins
- Executive Producer Nicky Barnes
- Chief Creative Officer Greg Hahn
- Director Daniel Wolfe | (Director)
- Producer Chris Anthony
- Producer Tom Martin
- Creative Director Dan Kenneally
- Creative Director Kevin Mulroy
- Head of Integrated Production David Rolfe
- VFX Supervisor Array
- Sound Designer Morgan Johnson
- Audio Finishing Sonic Union
Credits
powered by
- Agency BBDO New York
- Production Company Somesuch
- Editing Company Cosmo Street | Trim Editorial
- Post Production Framestore London
- Sound Design Barking Owl Sound
- Visual Effects Kevin
- Editor Tom Lindsay
- Director of Photography Tom Townend
- Executive Creative Director Matt MacDonald
- Executive Creative Director David Cuccinello
- Executive Creative Director David Povill
- Executive Producer Jessica Coccaro
- Executive Producer Julie Collins
- Executive Producer Nicky Barnes
- Chief Creative Officer Greg Hahn
- Director Daniel Wolfe | (Director)
- Producer Chris Anthony
- Producer Tom Martin
- Creative Director Dan Kenneally
- Creative Director Kevin Mulroy
- Head of Integrated Production David Rolfe
- VFX Supervisor Array
- Sound Designer Morgan Johnson
- Audio Finishing Sonic Union
BBDO New York create meta-magic in two genius spots – directed by Daniel Wolfe through SomeSuch X Anonymous – that mash-up movie genre clichés.
With today’s ever-streaming, ents-drenched, media-savvy audience so well versed in spotting clichés and conventions, ads that leverage recognisable tropes are increasingly popular – as It’s a Tide Ad proved.
These two spots promoting AT&T’s film service merge genres in completely unexpected ways. Surprise riotously blends rom-com and horror, while the second spot, Bus, which is out next month, blends suspense and musical.
AT&T: Bus
Those who aren't fans of the musical genre (have you no souls?) often claim they can’t get the need to, literally, make a song and dance over random events – this spot takes that trope to the edge of reason, and the edge of a cliff...
Connections
powered by
- Agency BBDO New York
- Editing Company Cosmo Street | Trim Editorial
- Post Production Framestore London
- Production Anonymous Content LA
- Production Somesuch
- Sound Design Barking Owl Sound
- Visual Effects Kevin
- Chief Creative Officer Greg Hahn
- Creative Director Dan Kenneally
- Director Daniel Wolfe
- Director of Photography Tom Townend
- Editor Tom Lindsay
- Executive Creative Director David Povill
- Executive Creative Director Matt MacDonald
- Executive Creative Director David Cuccinello
- Executive Producer Nicky Barnes
- Head of Integrated Production David Rolfe
- Producer Chris Anthony
- Producer Tom Martin
- Audio Finishing Sonic Union
Unlock this information and more with a Source membership.
