Nike Football: Dare To Become
They're already the world's leading economic power - could China dominate football in the future as well?
Credits
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- Location Service Filmate Shanghai
- Music Humanaut
- Post Production MPC Bangalore
- Post Production MPC Shanghai
- Editor Sam Bould
- Director of Photography Ben Fordesman
- Art Director Josh King
- Art Director Max Pilwat
- Copywriter Max Pilwat
- Copywriter Josh King
- Agency Producer Bernice Wong
- Agency Producer Fang Yuan
- Agency Producer Angela Liu
- Executive Creative Director
- Executive Creative Director Ian Toombs
- Executive Producer Jason Felstead
- Executive Producer Ruben Goots
- Director Ian Pons Jewell
- Creative Director Matt Skibiak
- Creative Director Dong Hao
- Head of Integrated Production Sanne Drogtrop
- Post Producer Chris Li
- VFX Supervisor Eason Wu
- VFX Supervisor Barry Greaves
- Colourist Nikola Stefanovic
- Colourist Richard Fearon
- Composer James Dean Wells
- Composer James Leibow
- Sound Designer Charles Monnet
- Sound Designer Tim Harrison
- Assistant Editor
Credits
powered by
- Location Service Filmate Shanghai
- Music Humanaut
- Post Production MPC Bangalore
- Post Production MPC Shanghai
- Editor Sam Bould
- Director of Photography Ben Fordesman
- Art Director Josh King
- Art Director Max Pilwat
- Copywriter Max Pilwat
- Copywriter Josh King
- Agency Producer Bernice Wong
- Agency Producer Fang Yuan
- Agency Producer Angela Liu
- Executive Creative Director
- Executive Creative Director Ian Toombs
- Executive Producer Jason Felstead
- Executive Producer Ruben Goots
- Director Ian Pons Jewell
- Creative Director Matt Skibiak
- Creative Director Dong Hao
- Head of Integrated Production Sanne Drogtrop
- Post Producer Chris Li
- VFX Supervisor Eason Wu
- VFX Supervisor Barry Greaves
- Colourist Nikola Stefanovic
- Colourist Richard Fearon
- Composer James Dean Wells
- Composer James Leibow
- Sound Designer Charles Monnet
- Sound Designer Tim Harrison
- Assistant Editor
China might not have qualified for the World Cup this year, but Nike is encouraging the next generation of Chinese football players to dream big with this bombastic spot, which imagines a future where China dominates the footballing world.
Created by Wieden+Kennedy Shanghai the film, set in 2033, sees Manchester City filling their roster with Chinese players and the English nation reaching for the tissues after being drawn in a group with China. Fans get the faces of Chinese football stars laser-printed on their acrylic nails, and Shanghai SIPG is the team every young gamer wants to play on the Xbox.
The spot was helmed by Ian Pons Jewell via Hamlet.
Connections
powered by
- Location Service Filmate Shanghai
- Music Humanaut
- Post Production MPC Bangalore
- Post Production MPC Shanghai
- Production HAMLET
- Agency Producer Bernice Wong
- Art Director Josh King
- Colourist Richard Fearon
- Copywriter Josh King
- Director Ian Pons Jewell
- Editor Sam Bould
- Executive Creative Director Ian Toombs
- Executive Creative Director Vivian Yong
- Executive Producer Jason Felstead
- Executive Producer Ruben Goots
- VFX Supervisor Barry Greaves
- Assistant Editor Megan Thorne
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