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Cadbury – Cadbury: What Makes It So Twirly?

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Ever wondered what makes the interior of a Cadbury's Twirl so, well, twirly? Well, you're not alone...

In this new, two-spot campaign out of VCCP London, two mates laconically debate the mystery over a bar of the good stuff. Is it done by chocolate 'wizards'? Or perhaps it's the same person who makes crop circles? 

Nicely stripped-back, authentically scripted and featuring uniquely miserable British seaside settings of a kind rarely seen in commercials, the two spots [Beach Huts, above, and Coast, below] were directed by James Rouse through Outsider.

 

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