StubHub: Be There

In their first work with 72andSunny LA, StubHub's humorous Be There campaign shows that experiences rather than possessions bring people more happiness.

The three 30-second spots, directed by Stacy Wall, feature US celebrities popping up and surprising fans in unexpected circumstances urging them to seize the opportunity to watch them at live events.

The celebrities appear in unexpected roles in the campaign Future as a sommelier, Todd Gurley as a pottery class instructor, and Albert Pujols as a hardware clerk. With the encouragement of the celebrities, the fans are persuaded to seize the opportunity to see them live. In one click they could end up at a football game, a baseball game, or a concert.