Volkswagen: Betta Getta Jetta
Deutsch LA and VFX studio JAMM put a refreshing spin on new VW campaign.
Credits
powered by
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Deutsch LA/United States of America
- Post Production JAMM
- Editor Man vs Machine
- Copywriter Mike Frank
- Executive Creative Director
- Chief Creative Officer Pete Favat
- Director Man vs Machine
- Creative Director Todd Carey
- Creative Director Curt Johnson
- Head of Integrated Production Vic Palumbo
- VFX Supervisor Jake Montgomery
- VFX Supervisor Array
- Associate Creative Director Jeff Hornung
- Associate Creative Director Ed Patterson
- [group] Creative Director Heath Pochucha
- Executive Integrated Producer
- Senior Integrated Producer
- Senior Art Director
- Senior Copywriter
Credits
powered by
- Agency Deutsch LA/United States of America
- Post Production JAMM
- Editor Man vs Machine
- Copywriter Mike Frank
- Executive Creative Director
- Chief Creative Officer Pete Favat
- Director Man vs Machine
- Creative Director Todd Carey
- Creative Director Curt Johnson
- Head of Integrated Production Vic Palumbo
- VFX Supervisor Jake Montgomery
- VFX Supervisor Array
- Associate Creative Director Jeff Hornung
- Associate Creative Director Ed Patterson
- [group] Creative Director Heath Pochucha
- Executive Integrated Producer
- Senior Integrated Producer
- Senior Art Director
- Senior Copywriter
LA-based studio JAMM has brought some impressive CG design to a series of 12 spots for the Volkswagen Jetta created by Deutsch and produced by ManvsMachine.
The music-centric campaign highlights updated features of the Jetta, such as ambient lighting and Beats Audio. The series comprises a total of 12 spots along with 15-second teasers, all of which aired on various broadcast, digital and social channels during the World Cup. For Remix, JAMM brought both a 1985 and a 2019 Jetta to life, along with a hybrid mix of the two, adding a funky layer of turntable-themed VFX.
With the Puzzle spot (above), the team cut up the car procedurally in Houdini, which allowed the animators to change around the slices as needed.
Connections
powered by
- Agency Deutsch LA
- Post Production JAMM
- Chief Creative Officer Pete Favat
- Creative Director Todd Carey
- Creative Director Curt Johnson
- Director Man vs Machine
- Editor Man vs Machine
- Executive Creative Director Todd Riddle
- Group Creative Director Heath Pochucha
- Head of Integrated Production Vic Palumbo
- Executive Integrated Producer Margaret Nickerson
- Senior Art Director Lisandro Ancewicz
- Senior Copywriter Newt Cox
- Senior Integrated Producer Samantha Bonom
Unlock this information and more with a Source membership.
