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Renault – Renault Sport x LEGO: RS Spirit Never Stops

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We all know that toys come to life the minute you walk out of the room. 

This spot from Publicis Conseil promotes Renault Sport's Formula One Team and its partnership with LEGO by following an epic race pan out between different toys.

Although one LEGO driver isn't quite so lucky when his car falls apart and fails him before he crosses the finish line. Determind, he spends all night improving and building a new vehicle, one that's truly fit for the finish. 

The L'Atelier Renault team are currently in the process of unveiling a LEGO replica of the Formula One pilot car to celebrate the brand's 40th anniversary. 

WIZZ director Victor Haegelin directed this imaginative masterpiece.

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