Eastbay: Be The Hunted
Running; it's supposed to be fun but it can be bloody hard finding the motivation to get up, out and doing it. A new Eastbay spot from TBWA Chiat Day suggests running as if something is out to hunt you.
Credits
powered by
- Agency TBWA Chiat Day New York/United States of America
- Production Company Biscuit Filmworks
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Credits
powered by
- Agency TBWA Chiat Day New York/United States of America
- Production Company Biscuit Filmworks
- Music Squeak E Clean Productions
- Post Production The Mill Los Angeles
- Editing Company Work Editorial, New York
- Editor Neil Smith
- Director of Photography Simon Duggan
- Copywriter Brent Singer
- Executive Producer Matt Flaherty
- Executive Producer Jason Souter
- Executive Producer Jeff McDougal
- Chief Creative Officer Chris Beresford-Hill
- Managing Director Shawn Lacey
- Head of Production Rachel Glaub
- Head of Production John Doris
- Head of Production Mercedes Allen
- Director Noam Murro
- Producer Ahnee Boyce
- Post Producer Brandee Probasco
- Post Producer Dieter Lebbe
- Colourist Greg Reese
- Global Creative Director
- [group] Creative Director Robert Rutherford
Credits
powered by
- Agency TBWA Chiat Day New York/United States of America
- Production Company Biscuit Filmworks
- Music Squeak E Clean Productions
- Post Production The Mill Los Angeles
- Editing Company Work Editorial, New York
- Editor Neil Smith
- Director of Photography Simon Duggan
- Copywriter Brent Singer
- Executive Producer Matt Flaherty
- Executive Producer Jason Souter
- Executive Producer Jeff McDougal
- Chief Creative Officer Chris Beresford-Hill
- Managing Director Shawn Lacey
- Head of Production Rachel Glaub
- Head of Production John Doris
- Head of Production Mercedes Allen
- Director Noam Murro
- Producer Ahnee Boyce
- Post Producer Brandee Probasco
- Post Producer Dieter Lebbe
- Colourist Greg Reese
- Global Creative Director
- [group] Creative Director Robert Rutherford
Runing; it's supposed to be fun but it can be bloody hard finding the motivation to get up, out and doing it.
A new spot from TBWA Chiat Day for athletic clothing retailer Eastbay suggests running as if something is out to hunt you... Maybe that way, you'll actually get moving.
Helmed by Noam Murro, the spot is beautifully-constructed, capturing the chase between hare and foxes before revealing the ad's twist at the end.
The ad was released yesterday to coincide with National Running Day, an initiative to encourage people to move more.
So, remember if in doubt of you're running capabilities: run like you're being hunted.
Connections
powered by
- Agency TBWA Chiat Day New York
- Editing Company Work Editorial, New York
- Music Squeak E Clean Productions
- Post Production The Mill Los Angeles
- Production Biscuit Filmworks
- Chief Creative Officer Chris Beresford-Hill
- Copywriter Brent Singer
- Director Noam Murro
- Director of Photography Simon Duggan
- Editor Neil Smith
- Executive Producer Jason Souter
- Executive Producer Matt Flaherty
- Global Creative Director Darren Borrino
- Group Creative Director Robert Rutherford
- Head of Production John Doris
- Head of Production Rachel Glaub
- Managing Director Shawn Lacey
- Post Producer Dieter Lebbe
- Producer Ahnee Boyce
Unlock this information and more with a Source membership.
