Cannes Lions 2018: What Might Win from Denmark
U Itch I Scratch's creative producer Mads Nørfelt Marstrand shares his favourite Danish campaigns from the last 12 months.
Velux, The Indoor Generation
It's an amazing film from &Co. Not only is the director's execution brilliant, but it's also a bold approach from the client, especially one that is normally known for being a bit more corporate in their creative work. But on this occasion, this film was a welcome surprise.
Danish Cancer Association & TrygFonden, Drunk Speed Dating
This was an experimental campaign from Robert & Boisen yet it managed to remain comical and appeal to young Danish people. We are known in Denmark for having some of the highest numbers of alcohol-drinking youths in the world, so this campaign aimed to show that not only do they drink too much, but they don't look good while doing it.
Carlsberg: Why You Should Answer Every Question with Probably
This piece of work has it all; great sound design, great art direction, great visual effects, great music score, great DOP work and of course, a great director in the form of Rune Milton. It's a story about a company that is known to everyone in Denmark yet it retells ithe brand's story in such a way to keep it fresh and relevant for new audiences.
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- Production U Itch I Scratch
- Producer Mads Nørfelt Marstrand
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