Leningrad ft. Gluk’oZa: Ju-Ju

Director Ilya Naishuller, represented by Great Guns, has just released a new music video, JuJu, for Russian rock band, Leningrad.

Naishuller's previous work includes promos for Biting Elbows, The Weeknd and Kolshik, also for Leningrad, and this latest promo sees Naishuller's trademark run-and-gun action style translated into animated form as bloody, jealous battles ensue in a bid to gain control over wealth as the anime characters fly across the screen wrapped in epic kung fu-style struggles. 

"I've never had the chance to direct animation but have always wanted to," Naishuller says, "[and] I jumped at the opportunity to expand my horizons on this project. The freedom that animation gives you is incredibly exciting. I decided to stay away from just going crazy with the 'camera' though and boarded it like I would have done if I was shooting live-action. I didn’t want to lose that ‘filmic’ quality and wanted to be able to tell a fairly complex story as clearly as I possibly could."