Peugeot: Everyone Needs a Hand in the City
Trust a professional racing driver to show off a car's main assets, something French racer Sebastian Loeb does with ease in this new Peugeot spot from BETC.
Credits
powered by- Agency BETC Paris/France
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Credits
powered by- Agency BETC Paris/France
Credits
powered by- Agency BETC Paris/France
Trust a professional racing driver to show off a car's main assets, something French racer Sebastian Loeb does with ease in this new Peugeot spot from BETC.
The minute-long spot sees him navigate an obstacle course while the voiceover - stand-up comedian Lewis MacLeod - comments worryingly.
“What makes the ad so real is that Lewis, the voice over actor, and Sebastien Loeb were really listening to each other throughout the whole shoot," says agency creative director David Martin Angelus. "There were moments we had to cut because they couldn’t stop laughing."