McDonald's: Big Mac 2068

The next 50 years are bound to see changes in the way we commute, communicate and access information, but one constant will be the greasy goodness of a Big Mac, says TBWA Spain in this futuristic spot celebrating the burger's half-century.  

Set in 2068, the film follows the daily routine of a regular guy. After being woken by a hologram of his mum telling him to get up, he heads off to his Apple-esque office job, tapping a button on his skin to open a virtual umbrella when it starts to rain. In his white, soulless cubicle, he swipes between multiple screens, Minority Report-style, before breaking for 'lunch' - an unappetising energy bar - in the staff canteen. But when his colleague mimes the unmistakeably sloppy act of eating a Big Mac, it's clear that while lots of things have changed, they're all still lovin' the guilty pleasure of a Maccers.    

The spot was directed by El Cangrejo through Lee Films.