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Square – Square: The Thing-Ummy Bob

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Square, the payments company created by Twitter founder Jack Dorsey, has launched a new integrated advertising campaign to celebrate the UK’s small business owners and encourage them to accept card payments.

The Square and Fair campaign, created by gyro London and directed by Rob Sanders, celebrates the UK as a nation of shopkeepers and independent business owners. Set to the 1942 wartime song The Thing-Ummy Bob, performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square’s technology. 

 

 

 

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