On My Radar: Mary McCartney

What’s the best ad campaign you’ve seen recently?

May I choose a trailer for a documentary? Won’t You Be My Neighbour, a documentary about Fred Rogers. This man's story just warms my heart, I wish there were more people like him in the world! 

What website(s) do you use most regularly and why?

Netflix; there’s always a queue of TV shows, documentaries and movies to catch up on.

What’s the most recent piece of tech that you’ve bought and why?

Moleskine with an electronic pen. Old world/new world brilliance. I scribble in the notebook and it syncs to the phone app to store the content and it transcribes text too.

Facebook, Instagram or Twitter?

Instagram (@maryamccartney): I take photos for my #someone series on my phone and upload to Instagram.

What’s your favourite app on your phone and why?

Wunderlist: an attempt to take charge of my life and stay on top of the to-dos!

What’s your favourite TV show and why?

I’m currently hooked on The Defiant Ones. It tells the story of Dr Dre and Jimmy Iovine and how they became business partners. 

What film do you think everyone should have seen?

Bowfinger. It makes me smile and take life a little less seriously.

Where were you when inspiration last struck?

My kitchen. Daydreaming and cooking go hand-in-hand.

What’s the most significant change you’ve witnessed in the industry since you started working in it?

The rise of digital and all of its possibilities... although I still keep a stock of film in my fridge! 

If there was one thing you could change about the advertising industry, what would it be?

Bring back really long lunches. 

What or who has most influenced your career and why?

My parents, because they oozed creativity.

Tell us one thing about yourself that most people won’t know…

I love to take photographs of unmade beds.