Selfridges: Radical Luxury

Luxury fashion takes many forms... in this new spot for Selfridges, the very epitome of luxury is reflected in this surrealist spot from director and photographer Norbert Schoerner. 

Using mixed media digital post-production, the sensual ad presents a series of seemingly random images connected only by how they link to each other and their impression imprinted on the viewer. 

Echoing Belgian surrealist artist René Magritte, the spot is filled with images that reveal the brand's spirit; a sure fire way to appeal to its consumers.