Under Armour: Will Finds a Way
A new Under Armour campaign from Droga5 NYC is fronted by one of Hollywood's hardest working men, Dwayne 'The Rock' Johnson.
Credits
powered by
- Agency Droga5
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- Director The Malloys
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Credits
powered by
- Agency Droga5
- Director The Malloys
- Editing Company Cartel
- Editor Leo Scott
- Executive Producer Roger Zorovich
- Managing Director Rebecca Skinner
- Managing Director Michelle Ross
- Producer William Green
- Director of Photography Jody Lee Lipes
- Music Mike Ladman
- Agency Producer Taylor Donaldson
- Agency Producer Nathan Pardee
- Agency Producer Carole McCarty
- Head of Production Kyle Wright
- Art Director Patrick Horton
- Art Director Sam McCluskey
- Copywriter Stephen Shocket
- Copywriter Becca Pottinger
- Creative Director Ray Smiling
- [group] Creative Director Brandon Pierce
- Executive Creative Director Felix Richter
- Creative Chairman David Droga
- Director of Art Production Cliff Lewis
- Co-Director of Film Production Jesse Brihn
- Co-Director of Film Production Jesse Brihn
Credits
powered by
- Agency Droga5
- Director The Malloys
- Editing Company Cartel
- Editor Leo Scott
- Executive Producer Roger Zorovich
- Managing Director Rebecca Skinner
- Managing Director Michelle Ross
- Producer William Green
- Director of Photography Jody Lee Lipes
- Music Mike Ladman
- Agency Producer Taylor Donaldson
- Agency Producer Nathan Pardee
- Agency Producer Carole McCarty
- Head of Production Kyle Wright
- Art Director Patrick Horton
- Art Director Sam McCluskey
- Copywriter Stephen Shocket
- Copywriter Becca Pottinger
- Creative Director Ray Smiling
- [group] Creative Director Brandon Pierce
- Executive Creative Director Felix Richter
- Creative Chairman David Droga
- Director of Art Production Cliff Lewis
- Co-Director of Film Production Jesse Brihn
- Co-Director of Film Production Jesse Brihn
"
In a celebration of hard work and determination this new campaign for Under Armour, from Droga5 New York, is fronted by one of the hardest-wokring men in Hollywood, Dwayne 'The Rock' Johnson.
Helmed by Superprime directing duo, The Malloys, the campaign features Johnson introducing the stories of eight trailblazing athletes, each of which overcame various obstacles to reach their goals. Above you can see the main campaign film, starring Johnson, while below are the individual athlete films, directed by Superprime's Nathalie Canguilhem.
Above: World Champion sprinter, Natasha Hastings
Above: Olympic swimmer, Yusra Mardini
Above: NBA point guard, Dennis Smith Jr.
Above: Actress and taekwondo national, champion Zoe Zhang
Above: World Champion Judoka, Teddy Riner
Above:Stuntwoman, Jessie Graff
Above: State boxing & gymnastics champion, Javon 'Wanna' Walton
"Connections
powered by
- Agency Droga5
- Production Superprime, New York
- Creative Chairman David Droga
- Director The Malloys
- Editor Leo Scott
- Executive Producer Roger Zorovich
- Group Creative Director Brandon Pierce
- Head of Production Kyle Wright
- Managing Director Rebecca Skinner
- Managing Director Michelle Ross
- Producer William Green
- Co-Director of Film Production Jesse Brihn
- Director of Art Production Cliff Lewis
Unlock this information and more with a Source membership.
