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Citroën: The Hitchhiker
Traction (BETC) takes a roadtrip through time to pay homage to Citroën's pop-culture heritage.
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Credits
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- Production Company Insurrection
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Credits
powered by
- Production Company Insurrection
- Sound Design GUM
- Director of Photography Stephane Fontaine
- Art Director Matthieu Vivinis
- Copywriter Jean-Romain Sparano
- Agency Producer Caroline Petruccelli
- Executive Creative Director Stephane Xiberras
- Director Francois Rousselet
- Creative Director Nicolas Lautier
Show full credits
Credits powered by
Credits
powered by
- Production Company Insurrection
- Sound Design GUM
- Director of Photography Stephane Fontaine
- Art Director Matthieu Vivinis
- Copywriter Jean-Romain Sparano
- Agency Producer Caroline Petruccelli
- Executive Creative Director Stephane Xiberras
- Director Francois Rousselet
- Creative Director Nicolas Lautier
Citroën goes on a roadtrip through time in this dreamy spot that pays homage to the brand's iconic pop-culture heritage.
Helmed by Francois Rousselet through INSURRECTION Paris, The Hitchhiker is the first brand film out of TRACTION, BETC's dedicated Citroën agency. It follows a hitchhiker who travels over the decades as he gets picked up by strangers, each time in a new Citroën car model.
Adding to the lyrical feel of the film are the strains of Take the Long Way Home, performed by Supertramp's Roger Hodgson.
Connections
powered by
- Agency Traction
- Production INSURRECTION
- Agency Producer Caroline Petruccelli
- Creative Director Nicolas Lautier
- Director François Rousselet
- Executive Creative Director Stéphane Xiberras
Unlock this information and more with a Source membership.
