Champion: Dare To Be Champion

In Dare To Be Champion, a new ad from 360i, the athletic apparel brand explores what it means to be a champion beyond just winning.

Directed by Henry Busby and Marcus Tortorici the film follows three young individuals who are living their passions: Leandre dreams of being a professional skateboarder, Jaira is creating her own identity through dance, and Casey paints graffiti art that "bears it all." With upbeat music in the background, the three "champions" describe their dedication to their respective pursuits, and the tone of the film reinforces the brand as both accessible athletic wear and fashionable streetwear.

The campaign also marks a milestone for the brand, which is opening up its first US retail location in Los Angeles and taking a new, more authentic advertising direction by employing influencers to reach young and diverse audiences on social media.