Intermarché: The Most Beautiful Mum in the World
Romance hits the sweet spot with this ad about a little boy who bigs up his mum's baking skills.
Credits
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- Production Company Insurrection
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Credits
powered by
- Production Company Insurrection
- Sound Design The & Partnership
- Art Director Vincent Boursaud
- Copywriter Damien Veillet
- Agency Producer Sophie Megrous
- President Christophe Lichtenstein
- Director Rudi Rosenberg
- Creative Director Alexandre Herve?
Credits
powered by
- Production Company Insurrection
- Sound Design The & Partnership
- Art Director Vincent Boursaud
- Copywriter Damien Veillet
- Agency Producer Sophie Megrous
- President Christophe Lichtenstein
- Director Rudi Rosenberg
- Creative Director Alexandre Herve?
Romance hits the sweet spot with this ad for French supermarket chain Intermarché.
Following previous spots L'Amour L'Amour (Love Love), and J'ai Tant Rêvé (I've Dreamed So Much), the Paris boutique agency is back with Maman, La Plus Belle Du Monde (The Most Beautiful Mum in the World), the story of a little boy who doles out cookies to friends, claiming they're homemade treats baked by his mom... when in fact they're Chabrior, the store's own line of biscuits.
The campaign is part of Intermarché's effort to push its own brands and promote the fact that it's the only French grocery chain to produce over 2,000 different products in its own factories in France.
Connections
powered by
- Agency Romance
- Production INSURRECTION
- Sound Design The & Partnership
- Agency Producer Sophie Megrous
- Director Rudi Rosenberg
- President Christophe Lichtenstein
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