On My Radar: Glenn Paton

What’s the best ad campaign you’ve seen recently?

Gotta be Nike Nothing Beats a Londoner, hasn’t it! Wait, can we say LDNR now, or not?

What website(s) do you use most regularly and why?

Vimeo. Still crazy inspiring stuff on there every day.

What’s the most recent piece of tech that you’ve bought and why?

Airpods. Wireless and a good depth of sound from Apple.

What’s your favoured social media platform?

Instagram. All killer, no filler.

What’s your favourite TV show and why?

The Crocodile episode in Black Mirror recently was excellent along with Netflix’s Mindhunter.

What film do you think everyone should have seen and why?

Cinema Paradiso. It completely floored me when I first watched it and it still pulls me in every time I revisit it. Magnolia and Rust & Bone are also up there.

Where were you when inspiration last struck?

Reading The Exorcist last week. So many little, subtle moments that really opened up little doors in my brain.

What’s the most significant change you’ve witnessed in the industry since you started working in it?

Everyone is too scared to take chances, creatively.

If there was one thing you could change about the advertising industry, what would it be?

The focus on winning awards. I would love to try and make commercials that people actually want to watch and not 'Skip Ad' on YouTube. People these days are paying money to avoid what we spend our advertising lives making.

What or who has most influenced your career and why?

Going to the cinema every week by myself. There’s no better experience for a filmmaker than watching movies. Films such as Whiplash started life as a seven-minute film that won at the Sundance Film Festival. It was then made into a feature-length film and went on to receive five Academy Award nominations. So, that’s really inspiring for me too.