HORNBACH: Sweat it Out

In a slightly mad spot for HORNBACH, HEIMAT gives a strange interpretation of what happens inside the body when you sweat.

The commerical depicts a soaking wet, dark, reddish tunnel system meant to represent the human body on a cellular level, filled with the things that cause us stress; work problems, dealing with angsty teenagers and phone neurosis. Then, in come the rubber cowboys, who trap all of these everyday triggers and turn them into liquid, so that we can sweat them out while engaging in hard labour.

This bizarre depiction is meant to represent how physical work can calm us down and sweat out the problems, just in time for the beginning of spring.