Sky F1: The Race Starts Here
In this high-intensity ad from Sky Creative for Sky F1, the many steps leading up to an auto race are set in reverse.
Credits
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- Production Company HLA
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Credits
powered by
- Production Company HLA
- Editing Company Final Cut
- Editing Company The Playroom
- Editor Adam Rudd
- Editor Adam Spivey
- Agency Producer Steven Ryan
- Agency Producer Paul Mortimore
- Executive Producer Mike Wells
- Director Simon Ratigan
- Producer Richard Skepper
- Creative Director Daz Watkins
- Senior Creative
- Senior Creative
Credits
powered by
- Production Company HLA
- Editing Company Final Cut
- Editing Company The Playroom
- Editor Adam Rudd
- Editor Adam Spivey
- Agency Producer Steven Ryan
- Agency Producer Paul Mortimore
- Executive Producer Mike Wells
- Director Simon Ratigan
- Producer Richard Skepper
- Creative Director Daz Watkins
- Senior Creative
- Senior Creative
The heart-pounding thrill of auto racing is encapsulated in The Race Starts Here, a new ad for Sky F1.
Made in-house by Sky Creative and directed by Simon Ratigan, the film documents all the steps it takes to get a racecar on the track, from start to finish. It begins with cars on a hot racetrack and retraces its steps: from the driver getting ready, to shipping the vehicle, test drives, to production and design, before ending in the pulsing veins of the driver.
The ad is meant to show how the race begins inside the mind of anyone who has the desire and stamina to race.
Connections
powered by
- Agency Sky Creative
- Editing Company Final Cut
- Editing Company The Playroom
- Production HLA
- Agency Producer Paul Mortimore
- Director Simon Ratigan
- Editor Adam Rudd
- Editor Adam Spivey
- Executive Producer Mike Wells
- Producer Richard Skepper
- Senior Creative Liam Hill
- Senior Creative Simon Corkin
Unlock this information and more with a Source membership.
