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Club 21 – Salute The Detail - Liar

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This achingly cool trilogy of spots for Club 21 – which represents such high-end brands as Alexander Wang, Mulberry and Issey Miyake – relishes those discerning enough to spot the differences between imitations and the real deal. 

Titled 'Salute the Detail', the campaign was created by BBDO Bangkok, with Un Wuthisak Anarnkaporn directing through Factory 01. The three films, Liar, Crazy in Love and Rude People, each feature two characters played by the same actor, whose subtle differences in their apparel become apparent as their surreal stories unfold.

Each film is accompanied by deliciously gnomic poetic narrations such as, "withered grass indicates bad soil," and “though vines may twist and gently wind, none are as crooked as the human mind." Quite so. 

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