Reserved: #iLoveYouCindy
Supermodel Cindy Crawford struts her stuff for fashion label Reserved's 80s-inspired SS18 campaign created by Twelve A.M.
Credits
powered by- Director Gordon Von Steiner
It seems to be the year for 80s nostalgia - from Stranger Things 2, neon windbreakers and a genuine fear of impending nuclear war - flashback, or what?
Polish fashion brand Reserved has hopped on this trend with its SS18 campaign starring supermodel and 80s icon Cindy Crawford, who struts her way through various settings while onlookers are stunned by her beauty and bitchin' dance moves. Some of Cindy's retro looks include three power suits (complete with shoulderpads), oversized sunglasses, white pumps and a classic denim jacket. The ad, directed by Gordon von Steiner, is accompanied by 80's-style pop music and heart graphics.
In addition to the campaign video, the agency Twelve A.M. has partnered with Reserved to create a pop-up event in Shoreditch where people can become a part of the video set. There will also be 80's sweets, entertainment and plenty of food and drink on offer at lolcal coffee shop, Shoreditch Grind. The event will take place on 17 and 18 March.
And while we're on the topic of fashion, be sure to check out the latest issue of shots' print magazine, 174, which happens to be our fashion issue!
Connections
powered by- Agency Twelve A.M.
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