London Film Academy: Clown, Letter

In their Think Film. Breathe Film. Live Film campaign for the London Film Academy, F/Nazca Saatchi & Saatchi show how film students end up living their lives like they are in the movies.

The first short film, titled Clown, (above) follows a mysterious man in a clown mask as he calmly walks into a bank. The camera pans over the faces of everyone in the bank, who all look extremely uneasy as they await a showdown. But then, he just goes to the ATM to withdraw cash. Turns out, he is no criminal; he's a film student who was channeling the likes of Quick Change and The Dark Knight with his creepy mask.

Meanwhile Letter, below, sees a man walk into his office to find an unmarked letter slipped under the door, before slowly opening it, afraid of what could be inside. Inside, he finds the message "3pm meeting canceled" in ransom-style letters clipped from magazines. Cut to his secretary, who is revealed as a screenwriting student.

The campaign is a clever play on viewers' expectations of classic film plots, and it demonstrates in a humorous way how some exciting aspects of cinema may be too exciting for real life.