Nicorette: Walking the Line
A slackliner describes his battle to overcoming addiction and sets his sights on new horizons in this new ad by AMV BBDO for Nicorette.
Credits
powered by
- Sound Design Jungle Studios
- Art Director Alicia Cliffe
- Copywriter Laurens Grainger
- Agency Producer Sunny Dimitriadou
- Executive Creative Director Phil Martin
- Executive Creative Director Colin Jones
- Creative Director Laurens Grainger
- Creative Director Alicia Cliffe
- Sound Designer Ben Leeves
- Sound Designer Stuart Allen-Hynd
Credits
powered by
- Sound Design Jungle Studios
- Art Director Alicia Cliffe
- Copywriter Laurens Grainger
- Agency Producer Sunny Dimitriadou
- Executive Creative Director Phil Martin
- Executive Creative Director Colin Jones
- Creative Director Laurens Grainger
- Creative Director Alicia Cliffe
- Sound Designer Ben Leeves
- Sound Designer Stuart Allen-Hynd
In this inspirational ad by AMV BBDO and Flare Studio for Nicorette, a man named David recounts his struggle to overcoming his smoking addiction through his newfound passion for slacklining.
David describes how his addiction started aged 16, due to his family's history of smoking. When he realized that chugging on the cigarettes was actually preventing him from living life to the fullest, he began the challenge of quitting the fags and started a new hobby that provided him with a new network of friends.
The ad features stunning shots of David walking a slackline 100 metres high, strung between mountains as the sun rises in the background, presenting an image of hope for those battling addiction.
Connections
powered by
- Agency AMV BBDO
- Production Flare Studio
- Sound Design Jungle Studios
- Executive Creative Director Phil Martin
- Executive Creative Director Colin Jones
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