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IKEA: Ice Skating

Directed by Joe Vanhoutteghem, this IKEA ad takes ice skating into the living room to new levels.

by shots on 6^th March 2018

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IKEA – IKEA: Ice Skating

Credits

Agency DDB Brussels/Belgium
Production Company CZAR.BE

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Credits

Agency DDB Brussels/Belgium
Production Company CZAR.BE
Executive Producer Eurydice Gysel
Director Joe Vanhoutteghem
Producer Lander Engels

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The excitement of watching Olympic figure skating has everyone twirling around their living rooms, right? Or at least that must be the case for the DDB Brussels team behind the latest IKEA ad.

Directed by Joe Vanhoutteghem, the ad features a couple sliding and spinning on the hardwood floors of their apartment in their socks. Accompanied by dreamy music blasting from a record player, the duo engages in an elaborate, almost surreal routine.

Connections

Agency DDB Brussels
Production CZAR.BE
Director Joe Vanhoutteghem
Executive Producer Eurydice Gysel
Producer Lander Engels

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