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New Zealand Health Promotion Agency – The New Zealand Health Promotion Agency: The Lost Night

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  • Head of Content Pip Mayne
  • Head of Content
  • Regional Executive Creative Director James Mok
  • Regional Executive Creative Director
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Ever wondered why your memories of the night just seem to evaporate when you've overdone it on the booze? 

Well, according to FCB New Zealand's latest campaign for the New Zealand Health Promotion Agency (HPA), that's down to the 'Department of Lost Nights' - sinister, overall-clad removal men from another dimension who step into your head, work order in hand, to repossess your memories and wheel away the best parts of your night on hand trolleys.

It's a surreal concept that's captured brilliantly in this two-minute PSA, helmed by Daniel Warwick via Scoundrel.

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