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Toyota: Good Odds

Toyota's second Super Bowl offering follows the journey of Lauren Woolstencroft, who beat odds of almost 1 billion to 1 to win eight Paralympic gold medals.

by shots on 5^th February 2018

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Toyota – Toyota: Good Odds

Credits

Agency Dentsu Inc.
Production Company Somesuch

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Credits

Agency Dentsu Inc.
Production Company Somesuch
Director Aoife McArdle

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Somesuch's Aoife McArdle is the director behind this second spot in Toyota's inspirational Super Bowl offering, which follows the journey of Lauren Woolstencroft, a skier who beat odds of almost 1 billion to 1 to win eight Paralympic gold medals.

Continuing Toyota's Start Your Impossible Olympics campaign that aims to position the company as a mobility solutions provider as well as an automotives maker, the ad is part of a trio which includes We're All One Team.

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