Work

Tourism Australia: Dundee

Droga5 New York are behind this elaborate marketing wheeze masquerading as a trailer for the Crocodile Dundee sequel.

by shots on 5^th February 2018

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Tourism Australia – Tourism Australia: Dundee

Credits

Agency Droga5
Production Company Biscuit Filmworks

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Droga5
Production Company Biscuit Filmworks
Grade Company 3 New York
Editing Company EXILE NY
Post Production Blacksmith VFX
Music Human LA
Director of Photography Russell Boyd
Agency Producer Andrew Slough

Executive Producer Pip Smart
Executive Producer Holly Vega
Managing Director Michael Ritchie
Managing Director Shawn Lacy
Director Steve Rogers
Producer Caroline Kruck
Creative Director Chris Colliton
Creative Director Kevin Weir

Associate Creative Director Jim Curtis
Associate Creative Director Ryan Fitzgerald

Show full credits

Hide full credits

Credits powered by

To everyone's relief-slash-disappointment, the hotly-debated Crocodile Dundee sequel was revealed as a big ol' marketing stunt for Tourism Australia during Sunday's big game.

Created by Droga5 New York, the Super Bowl spot stars Tourism Australia ambassador Chris Hemsworth alongside actor Danny McBride (and a cheeky cameo from Paul Hogan) in a 'trailer' for Dundee: The Son Of A Legend Returns Home. A series of star-studded teasers, including this epic cast intro, below, were released in the run-up to the game to stoke the conversation and controversy online.

Connections

Agency Droga5
Editing Company EXILE NY
Grade Company 3 New York
Post Production Blacksmith VFX
Production Biscuit Filmworks
Production Will O'Rourke
Associate Creative Director Ryan Fitzgerald
Associate Creative Director Jim Curtis
Director Steve Rogers
Director of Photography Russell Boyd
Executive Producer Holly Vega
Executive Producer Pip Smart
Managing Director Shawn Lacy
Managing Director Michael Ritchie
Producer Caroline Kruck

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In