BBC Winter Olympics 2018: The Fearless Are Here
Smith & Foulkes are behind this bold, beautiful & exhilarating animated film heralding the start of the Beeb's Winter Olympics coverage.
Credits
powered by
- Agency Y&R London/UK
- Production Company Nexus Studios
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Credits
powered by
- Agency Y&R London/UK
- Production Company Nexus Studios
- Sound Design Factory
- Music Native Music, London
- Editor Dave Slade
- Editor James Alexander
- Art Director Alice Duke
- Art Director Shen Yi
- Agency Producer Kat Maidment
- Executive Creative Director Mark Roalfe
- Executive Creative Director Chris O'Reilly
- Creative Gavin McGrath
- Creative Psembi Kinstan
- Creative Jim Bolton
- Production Manager Rebecca Archer
- Director Smith & Foulkes
- Producer Tracey Cooper
- Composer Fred Ashworth
- Sound Designer Anthony Moore
- Animation Supervisor Michal Firkowski
Credits
powered by
- Agency Y&R London/UK
- Production Company Nexus Studios
- Sound Design Factory
- Music Native Music, London
- Editor Dave Slade
- Editor James Alexander
- Art Director Alice Duke
- Art Director Shen Yi
- Agency Producer Kat Maidment
- Executive Creative Director Mark Roalfe
- Executive Creative Director Chris O'Reilly
- Creative Gavin McGrath
- Creative Psembi Kinstan
- Creative Jim Bolton
- Production Manager Rebecca Archer
- Director Smith & Foulkes
- Producer Tracey Cooper
- Composer Fred Ashworth
- Sound Designer Anthony Moore
- Animation Supervisor Michal Firkowski
The BBC kicks off its 2018 Winter Olympics campaign today with this stunning animated spot from Nexus Studios' Smith & Foulkes.
Created in collaboration with Y&R London, The Fearless Are Here marks a refreshing departure from previous Olympics title sequences, with its bold, abstract 2D animation style and relentless pace.
Dragons, wolves and other mythical beasts represent the enormous psychological and physical obstacles faced by a luger, skier, curler, snowboarder, ski-jumper and ice-skater in their quest to triumph at the Games, while a colour palette of black, white and red nods to the Korean setting.
Find out more about the incredible craft behind the spot in a director Q&A, coming soon.
Connections
powered by
- Agency Y&R London
- Music Native Music, London
- Production Nexus Studios
- Sound Design Factory
- Creative Gavin McGrath
- Creative Jim Bolton
- Director Smith & Foulkes
- Executive Creative Director Chris O'Reilly
- Executive Creative Director Mark Roalfe
- Producer Tracey Cooper
- Production Manager Rebecca Archer
- Sound Designer Anthony Moore
- Animation Supervisor Michal Firkowski
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