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Beats – Beats By Dre: Women's Team Representing Nigeria

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  • Executive Creative Producer
  • Executive Creative Producer
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Just like 90s film Cool Runnings, about the Jamaican bobsled team who compete in the Winter Olympics, many people find it hard to take wintersport athletes seriously when they come from hot countries.

LA-based agency Hustle has created a spot to prove the naysayers wrong and celebrate the hours put in by female sportstars Seun Adigun, Ngozi Onwumere and Akuoma Omeoga who have just qualified for the Winter Olympics and made history as Nigeria's first-ever bobsled team.

Set to G-Eazy and Zoe Nash’s hit song The Beautiful & Damned, the ad helmed by Malik Sayeed reveals the hard work and graft that the women have put in to get them through to competing stage, with music spurring them on in training.

Look out for them at this year's Olympic Winter Games which kicks off from February 9, held in Seoul, South Korea and be sure to cheer them on!

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