KFC: Colonel Sanders Presents...
Follow Colonel Sanders as he introduces himself to the people of France.
Credits
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- Production Company La Pac
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Credits
powered by
- Production Company La Pac
- Post Production Mathematic
- Music Schmooze
- Director of Photography Martin Ruhe
- Art Director Sophie Dherbecourt
- Copywriter Simon Lamasa
- Agency Producer Marine Redon
- Chief Creative Officer Sylvain Thirache
- Head of Production Thomas Laget
- Director Jeff Low
- Producer Delphine Guerin
- Creative Director Celine Mornet Landa
- Creative Director Clement Mornet Landa
- Post Producer Jane Jamaux
- Post Producer Paul Crehange
- Music Sanjiv Sen
Credits
powered by
- Production Company La Pac
- Post Production Mathematic
- Music Schmooze
- Director of Photography Martin Ruhe
- Art Director Sophie Dherbecourt
- Copywriter Simon Lamasa
- Agency Producer Marine Redon
- Chief Creative Officer Sylvain Thirache
- Head of Production Thomas Laget
- Director Jeff Low
- Producer Delphine Guerin
- Creative Director Celine Mornet Landa
- Creative Director Clement Mornet Landa
- Post Producer Jane Jamaux
- Post Producer Paul Crehange
- Music Sanjiv Sen
Apparently, despite KFC having opened in France back in 1991, only three per cent of French people know who Colonel Sanders is, KFC's advertising having never really utilised him... Ronald must be sniggering into his McFlurry. So, to remedy this, Sid Lee has created a new campaign for the brand to introduce the chicken king to the public and it starts with this campaign, directed by Jeff Low through La Pac Paris.
The film follows the Colonel who, after overhearing two young Frenchmen chatting indifferently about his chicken, embarks on a journey from Kentucky to the Gallic country. Intent on introducing himself, he’s prepared to confront any challenge to explain that his is no ordinary bucket of chicken, that his secret blend of 11 herbs and spices took him over 40 years to perfect. The spot is a weird and wonderful journey that possibly owes a debt of gratitude to the Old Spice Man and Low's own Tena spokesman.
Connections
powered by
- Agency Sid Lee Paris
- Music SCHMOOZE
- Post Production Mathematic
- Production La Pac
- Chief Creative Officer Sylvain Thirache
- Director Jeff Low
- Director of Photography Martin Ruhe
- Producer Delphine Guerin
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