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NHTSA: No Big Deal

Road safety awareness ads are always shocking by nature yet this one from The Tombras Group takes things to a new level by also rolling out an accompanying VR experience.

by shots on 9^th January 2018

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National Highway Traffic Administration – NHTSA: No Big Deal

Credits

Production Company The Corner Shop

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Credits

Production Company The Corner Shop
Director of Photography Masanobu Takayanagi
Agency Producer Christian Busch
Executive Producer Anna Hashmi
Director Wilfrid Brimo
Producer Michaela Johnson
Creative Director Brian Potter
Production Designer Robb Buono

VP Creative Director
VP Creative Director

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Road safety awareness ads are always shocking by nature yet this one from The Tombras Group takes things to a new level by also rolling out an accompanying VR experience.

The TV spot helmed by Wilfrid Brimo unfolds with a car crash then veers round to show the different viewpoints of all those involved and urges the viewer to avoid drink driving.

The VR experience can be seen below and puts the viewer in the victim's shoes as they're rolled into the ambulance and chaos unfurls around them.

Connections

Agency The Tombras Group
Production The Corner Shop
Director Wilfrid Brimo
Executive Producer Anna Hashmi
Producer Michaela Johnson
VP Creative Director Rob Simpson

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