NHTSA: No Big Deal
Road safety awareness ads are always shocking by nature yet this one from The Tombras Group takes things to a new level by also rolling out an accompanying VR experience.
Credits
powered by-
- Production Company The Corner Shop
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Credits
powered by- Production Company The Corner Shop
- Director of Photography Masanobu Takayanagi
- Agency Producer Christian Busch
- Executive Producer Anna Hashmi
- Director Wilfrid Brimo
- Producer Michaela Johnson
- Creative Director Brian Potter
- Production Designer Robb Buono
- VP Creative Director
- VP Creative Director
Credits
powered by- Production Company The Corner Shop
- Director of Photography Masanobu Takayanagi
- Agency Producer Christian Busch
- Executive Producer Anna Hashmi
- Director Wilfrid Brimo
- Producer Michaela Johnson
- Creative Director Brian Potter
- Production Designer Robb Buono
- VP Creative Director
- VP Creative Director
Road safety awareness ads are always shocking by nature yet this one from The Tombras Group takes things to a new level by also rolling out an accompanying VR experience.
The TV spot helmed by Wilfrid Brimo unfolds with a car crash then veers round to show the different viewpoints of all those involved and urges the viewer to avoid drink driving.
The VR experience can be seen below and puts the viewer in the victim's shoes as they're rolled into the ambulance and chaos unfurls around them.
Connections
powered by- Agency The Tombras Group
- Production The Corner Shop
- Director Wilfrid Brimo
- Executive Producer Anna Hashmi
- Producer Michaela Johnson
- VP Creative Director Rob Simpson
Unlock this information and more with a Source membership.